RESEARCH
user interviews; usability testing; user surveys; competitive/comparative analysis; market research; heuristic analysis; contextual inquiries
EXPLORATION
storyboarding; information architecture; site mapping; user flows; personas; affinity mapping; MoSCoW method
DESIGN
sketching; paper prototyping; wireframing; low and high fidelity mockups; style guides; componentization
TESTING
clickable interactive prototypes; usability testing; a/b testing
(*continuously test and iterate solutions along the way based off user feedback)
You can view some of my visual design work at erikalam.dribbble.com.
Or you can read some case studies of projects I've worked on at design.erikalam.com.
(*will require you to request access due to client confidentiality)
I’m an UX/UI designer based in Orlando, Florida with experience and passion in working collaboratively with others to take broad conceptual ideas and translate them into highly usable and engaging experiences.
Prior to transitioning to design in 2016, I worked in the advertising industry creating digital ad campaigns for multicultural audiences. This experience allowed me to gain a deeper understanding of the complexity and different needs of various users; and has led to my passion in creating usable products with inclusivity in mind. I'm drawn to solving complex problems and thrive on taking discoveries from interviews, testing, and research, to translate them into solutions with a positive impact.
When I’m not designing, I spend my time taking photos, reading, cooking or being active outdoors.
View my resume here or contact me at eklaminfo@gmail.com